Every year, more businesses decide to go international by exporting their products and, if you’re reading this article, you’re probably one of them! Still, before you start exporting, there are a few key things to keep in mind in order to achieve your goals effectively.

In this article, we’ll share 5 tips to help you export successfully to any corner of the globe:

• Study the market first

Carrying out a detailed analysis of the market you plan to enter is vitally important before taking the first steps into exporting. That’s why it is important to investigate the destination country in depth, and fully understand consumer preferences and importing regulations and taxes.

2. Adapt your product to the target market

Based on the study in the previous point, you will probably find you need to make some alterations to your initial plans and to the features of your product; which might include price, packaging, or even the product, itself!

Importantly, this step also includes the way your product is marked, which means thinking about correct translation, if necessary, and proper use of words in the way that your customers will understand them.

• Define your budget

Your exporting costs will vary depending on the currencies involved, taxes, and shipping prices, among other factors. To this end, you will need to undertake timely estimates to ensure your budget is well-defined in advance.

Furthermore, we strongly recommend that, if possible, in addition to the basic export costs, you factor in the cost of a good insurance policy to protect your merchandise against any mishap. 

4. Define your sales strategies

With a firm grasp of the necessary information for your target market, you can identify your business’ strengths and make strategic decisions.

It is important to clearly define whom you will sell to, which may include end users, distributors, or even partnering with a company that is already operating in the market. Additionally, you’ll also need to define local transportation routes, marketing strategies to boost your sales, and more.

5. Learn the rules

You will need to research the licences, permits, certificates, and controls that will be needed to export, as well as any product requirements that may exist, in order to avoid unpleasant surprises. The key to successful exporting is a detailed knowledge of every aspect that could crop up with respect to your shipments.

If you’d like more advice about exporting, we invite you to contact our experts at LAS International, who will be happy to help you find the best solutions for your needs.

To learn more about our services, give us a give us a follow on Instagram at our accounts in the US: @lasinternationalcorp and Colombia: @lasinternational.co. We are also on Facebook at: LAS International Corp in the US and LAS Internationalin Colombia.